Your Guide To Security Awareness Training Pricing In 2024

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Sebastian Salla Last Updated: May 19, 2024

In this guide, we'll cover everything you need to know about security awareness training costs in 2024.

We'll cover various influencing factors and outline how company size, time commitment, and provider types can impact the price you'll be expected to pay. If you want to cut cybersecurity training costs, this article will equip you with much needed information.

Jump To Example Pricing Scenarios

How Much Does Security Awareness Training Cost?

In 2024, you can expect to pay between USD$0.42 and USD$4 monthly per employee for security awareness training. Where exactly you land in this price range depends on the type of provider you choose, the size of your business, and the commitment you make (i.e., a monthly, annual, or multi-year purchase).

Cost of managed security awareness training platforms ranges between USD$0.42 to USD$4 monthly per employee

Let's dive into these factors to understand their impact on the overall cost of running security awareness training.

The Types Of Security Awareness Training Companies

There are four types of security awareness training companies. It's important to flag this because the type of provider you choose has an impact on the price you can expect to pay:

Option 1. Self-Service Security Awareness Training Companies

Self-service platforms are the most cost-efficient way of conducting security awareness training.

Typically, these platforms operate under a low-margin, high-volume business model and rely on providing customers with all the information, tools, and educational content needed to conduct security awareness training.

You sign up for a free account, evaluate their platform, and if it suits your needs, you make a purchase. All without the need to contact a sales professional.

This approach is typically a win-win for all parties. The company can offer a low-cost alternative to semi-managed, fully managed, and niche-training companies while remaining profitable. The downside of this approach is that there may be a small amount of upskilling during the onboarding process.

Depending on the size of your business and the commitment you make; you can expect to pay between USD$0.42 and USD$1.00 monthly per employee.

Cost of self-service security awareness training platforms

Option 2. Semi And Fully-Managed Security Awareness Training Companies

Semi and fully-managed security awareness training platforms have been the only option for the past couple of decades. These platforms are typically more rigid in their onboarding process, which comes with benefits and downsides.

The typical onboarding process for these platforms is to:

  1. Register interest in an evaluation
  2. Receive a demonstration of the platform
  3. Speak with a sales representative for pricing (public pricing may not be available)
  4. Onboard the platform with assistance from technical support
  5. Have monthly or quarterly check-ins from customer success

These platforms do come at a premium cost, which is the main downside. You will need to make an annual or multi-year commitment and can expect to pay between USD$0.90 and USD$4.00 monthly per employee.

Cost of managed security awareness training platforms

Option 3. Niche Security Awareness Training Companies

Niche training companies have been and always will be a solid option for conducting security awareness training. These training companies are typically expensive but have some of the most in-depth training capabilities available.

These companies are typically consultants in the country or region you operate in and have hands-on, relevant knowledge of your industry or business requirements. For example, they may thoroughly understand your compliance or privacy obligations or know trending pertinent threats to your business.

They will typically offer a variety of training solutions depending on your business needs. For example, the training may be virtual or in-person and use self-service, semi or fully managed platforms to help power their security awareness training offering.

When using a niche training company, expect to pay between USD$3.00 and USD$6.00 monthly per employee.

Option 4. Open-Source Security Awareness Training Tools

Open-source tools are usually much more limited in capability and require significant investment from internal employees to get them off the ground.

These tools are entirely self-managed. You need to operate the infrastructure, onboard the training material, and potentially integrate multiple open-source solutions to offer an end-to-end training capability.

While open-source tools have no immediate cost, you need to factor in the time it takes to stand them up and maintain them and whether your business has the necessary expertise to use them effectively for training your employees.

Bold banner with a statment stating open-source tools are usually limited in capability and require more investment from employees to get off the ground

Now that we understand the types of tools, platforms, and providers available, let's understand how the size of your business may impact the cost of security awareness training.

How Does the Size Of Your Business Impact Pricing?

Regardless of the type of provider you're using, there are sunk costs associated with acquiring and setting up the necessary infrastructure for each customer. As a result, you'll typically find that the cost per employee associated with running security awareness training becomes progressively lower as you scale through certain employee thresholds.

Each provider has different thresholds, but to give you an example, at CanIPhish, we provide the following discounting based on the size of a business:

  1. 10% discount for companies with 100 or more employees
  2. 20% discount for companies with 500 or more employees
  3. 30% discount for businesses with 1,500 or more employees

Discount shown for a business with 100, 500 and 1,500 employees.

Next, let's understand how your commitment impacts the price per employee.

How Does The Commitment You Make Impact Pricing?

As mentioned, providers have upfront acquisition and infrastructure costs to onboard customers. Because of this, almost every security awareness training provider will force customers to make an annual or multi-year subscription-based commitment. From market research, the team at CanIPhish found that you can expect the following discounts depending on the commitment you make:

  1. Monthly subscription: Typically, no additional discounting is applied, and very few providers offer subscriptions that only have a monthly commitment.
  2. Annual subscription: If a provider offers monthly subscriptions, you can typically expect a 20-40% discount for annual subscriptions. For example, CanIPhish provides a 40% discount on monthly pricing for annual commitments. If monthly subscriptions aren't on offer, then no additional discounts will apply.
  3. Multi-year subscription: Typically, multi-year subscriptions are stacked based on the years you commit. The discounts can be 5-10% for every year of commitment. For example, with a 3-year commitment, you could expect an additional 15% discount from what the annual subscription purchase would be.

Example Pricing Scenarios

Now that we understand all the factors that determine how security awareness training is priced, let's look through a couple of real-world pricing scenarios.

#1 Example Pricing Scenario - 1,500 Employees Trained Every Month

Because you want to run training once a month, you should purchase an annual 1,500-employee subscription. With this, you can expect to pay:

Self-Service Training Provider Pricing

USD$1.00 base price x 40% annual discount x 30% volumetric discount = USD$0.42 a month per employee.
Total annualized cost: USD$7,560

Semi Or Fully Managed Training Provider Pricing

USD$3.00 base price x 30% volumetric discount = USD$2.10 monthly per employee.
Total annualized cost: USD$37,800

Niche Training Provider Pricing

USD$4.00 base price x 30% volumetric discount = USD$2.80 monthly per employee.
Total annualized cost: USD$50,400

#2 Example Pricing Scenario - 250 Employees Trained Once A Year

Because you want to run training once a year, you should purchase a monthly 250-employee subscription where available. With this, you can expect to pay:

Self-Service Training Provider Pricing

USD$1.00 base price x 10% volumetric discount = USD$0.90 monthly per employee.
Total annualized cost: USD$225 (Monthly commitment available)

Semi Or Fully Managed Training Provider Pricing

USD$3.00 base price x 10% volumetric discount = USD$2.70 a month per employee.
Total annualized cost: USD$8,100 (Monthly commitment not available)

Niche Training Provider Pricing

USD$4.00 base price x 10% volumetric discount = USD$3.60 a month per employee.
Total annualized cost: USD$10,800 (Monthly commitment not available)

Note: These examples are for demonstration purposes only. Every provider offers different pricing, which may differ based on industry, geographic location, or currency used for the transaction.


We hope you learned a lot about how various factors determine how much security awareness training costs. As some final tips, we additionally recommend considering the following criteria before deciding on your preferred provider:

  1. Do you have staff who speak various languages? Ensure the provider you choose can support multi-lingual training. The translation process should be seamless and auto-translate based on browser settings or allow for manual configuration.
  2. Ensure your provider meets your compliance and privacy needs. There are hundreds of providers and platforms out there. While it's tedious, read through their terms and conditions or privacy policy to understand how they handle your data, where it's located, and whether it will be shared with third parties such as insurance brokers.
  3. Evaluate before you purchase. It can be difficult to understand the benefits and capabilities a provider can offer you without evaluating their solution. Ensure that any providers you're considering offer a free evaluation, ideally without time pressures.
  4. Use simulated phishing to help direct training activities. Simulated phishing attacks are a fantastic tool to help lead training to those most in need of it. Many providers of security awareness training offer phishing as part of their package. Ensure that the phishing capabilities provided are realistic and in-depth. Every phishing attack should entice employees to perform a secondary action, such as downloading an attachment, clicking a link, or simply responding to the message.
  5. Use automation to reduce operational overheads. The idea of manually setting up security awareness training campaigns every month is enough to deter people from the activity itself. Many platforms offer automation capabilities that can cycle through various training materials every week, month, or quarter to reduce the need for you to do it manually.

If you've looked around our website, you've likely already noticed that the team at CanIPhish provides a simulated phishing and security awareness training platform that ticks many of the boxes we've talked about in this article. If you want to evaluate our platform, create a free account and get started!

Frequently Asked Questions

How Do I Justify The Expense Of Security Awareness Training?

Justifying the expense of security awareness training should be approached by emphasizing the cost-effectiveness of proactive cyber security protections.

To do this, you can either look at the average cost and frequency of a cyber breach or perform a quantitative risk analysis specific to your own company. You can then look to see what it’ll cost to implement a security awareness training program and whether the risk reduction it provides outweighs the potential cost of a cyber breach.

What Are The Risks Of Not Implementing Security Awareness Training?

Not implementing security awareness training can have far-reaching consequences.

First, your employees will likely be more susceptible to social engineering attacks such as phishing. Second, your business may fail to meet regulatory obligations and be susceptible to fines by industry regulators or other legal penalties. Third, your company may fail to comply with cyber security frameworks such as PCI-DSS, SOC2, ISO27001, etc. Finally, your company may incur increased premiums if utilizing cyber security insurance services.

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Written by Sebastian Salla

A Security Professional who loves all things related to Cloud and Email Security.